What to include
- A one-paragraph summary of the idea.
- Who your customers are and the problem you solve.
- How you will make money.
- Your costs and a simple cash-flow forecast.
- What funding, if any, you need.
Keep it useful
A plan is a tool for you first. Keep it tight, revisit it quarterly, and use real numbers from your accounts as you go.
Frequently asked questions
Do I need one to get funding?+
Most lenders and investors expect at least a short plan and a cash-flow forecast.